Macworld has a very good article on Apple and how it regards customer's privacy. The way Apple treats our privacy is very different from how Google (aka Android), Facebook, Amazon and Microsoft treat it. It comes down to the different business models for each of these companies. Apple is in the business to sell devices and media. Google is in the business to collect as much data about us and everything else so it can repackage it and make money from advertising. So the next time someone asks why you have an iPhone or what you think about Android phones tell them you like your privacy.
Macworld: Why Apple really cares about your privacy